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Most agencies will tell you they "get" purpose-driven brands. They'll show you their portfolio of nonprofits and social enterprises, talk about their passion for impact, maybe even mention their pro bono work. But here's what I've learned after 25 years in this space: understanding the issues isn't the same as understanding how to communicate them.
The TRUbrand process was born from a simple frustration. I kept seeing organizations with world-changing missions get lost in the noise—not because their work wasn't important, but because their brand wasn't true to who they really were or clear about why they mattered.
Here's how we're different:
We don't waste your precious resources. Unlike those fancy agencies that pride themselves on big budgets and long timelines, we know that every dollar and every hour matters when you're trying to change the world. Our process is designed to be efficient without being shallow.
We're not the experts on your issue—you are. We don't come in pretending to know more about homelessness or climate change or education equity than you do. Instead, we work with your expertise to create communication that will educate, enlighten, and inspire others to care as much as you do.
We get you back to your 'why.' Most branding processes start with what you do or how you do it. We start with why you exist in the first place. Because when you're crystal clear on your purpose, everything else—your messaging, your campaigns, your daily decisions—becomes easier.
The TRUbrand process has three parts: the Dive (where we go deep into your organization's story and purpose), the Workshop (where we gather your stakeholders for collaborative mapping and breakthrough thinking), and the Roadmap (where we create a practical, aspirational path forward).
It's not just a process—it's a philosophy. We believe that being truthful, aspirational, courageous, and curious isn't just good for your brand. It's essential for your impact.
Because here's the thing: if you're doing work that matters, your brand should matter too.