Strike the
balance...
resilience
We have 25 years of helping brands find their Purposeful Balance
What is purposeful balance?
In today’s business climate, strategies and tactics for purpose + commercial brand marketing acumen = resilience & impact.
Great brands must strike a healthy balance between purposeful impact and commercial resilience. You simply can’t have one without the other.
Insert a line that says, We work with your team buid the roadmap of your brand’s specific balance equation.
Are you ready?
How We Help you Find Your Brand’s Purposeful Balance
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Creativity
Distil your brand’s core truths through interactive and creative workshops.
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Connection
Integrate, socialize and pressure-test your findings by connecting with your teams, consumers, key partners and stakeholders.
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Impact
Translate your hard work and focus into an actionable, impactful plan.
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Resiliency
Design and execute campaigns and programs, that energise your values and purpose while building a resilient business.
Why we are different
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We don't waste time or money
We understand that these are precious resources for those working in non-profits and impact work.
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We're interactive & collaborative
We aren’t the experts on your issue, but you are. We work with your team to create communication that will educate, enlighten and inspire others.
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We're purpose-driven
We have decades of experience working with purpose-driven and sustainable brands. We start where you are, whether that’s identity or an established authentic brand. It’s all about impact.
MJ Viederman
MJ’s CV reads like a who’s who list of purpose-first brands. Her work built the strategy and actions of key social impact leaders, including Stonyfield Farm, Ben and Jerry’s, The Body Shop, Honest Tea, Annie’s and Odwalla. She was fortunate to travel to remote corners of the world with eco-tourism leader Lindblad Expeditions. She helped create a partnership with National Geographic, offering guests the opportunity to travel alongside world-leading scientists, explorers, conservationists, photographers and storytellers.
Zach Kellum
Zach’s CV reads like a cocktail menu of the world’s biggest beverage brands, including Corona, Michelob Ultra, Miller lite, and NUTRL Vodka. Until 2018, his work focused on creative output aimed at building global brands. His vision came to life in the form of TV commercials, billboards, and experiential brand activations in over 54 countries. In late 2018, Zach made a conscious choice to evolve his business, influence, and creative direction to help mainstream brands catch up with the social impact work of purpose-first brands —the very businesses built by MJ.
